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City, Arrowhead Center partner to spotlight local businesses


Area business owners using new strategies to find customers during the COVID-19 pandemic are being featured in a program by New Mexico State University’s Arrowhead Center and the City of Las Cruces that will help shine a light on local businesses, Arrowhead Center said in a May 5 news release.

Business owners are invited to create a two-minute video that Arrowhead Center and the city will share with their network of entrepreneurs, business peers and potential customers to show how businesses are transitioning in the face of economic challenges presented by the global pandemic.

“We’ve seen plenty of innovation and ingenuity from our local businesses,” said Arrowhead Center Director Kathryn Hansen. “Some have quickly built a modified online brand to sell their products or have adapted their services to work in a virtual setting. Sharing how different businesses tackle getting in front their customers can inspire others who are trying to think through tactics to not only survive, but to thrive. The city is a key partner in spreading that message of resilience.”

“Arrowhead Center’s project highlights businesses as they share how they are adapting and an overall supportive message to the community,” said city business development administrator Mandy Guss. “We are excited to partner with Arrowhead to hear the stories of local success and to hear how our businesses encourage people to buy local.”

Videos in an MP4 format may be sent via email to Peter Knapp at pknapp@nmsu.edu. Videos must be two minutes or less and must include a greeting and introduction of yourself and your business, a message of support or encouragement and a strategy or insight you have for continuing or pivoting business operations. Business owners are also asked to include website or social media links so that customers and advocates can locate businesses and share their message.

All videos will be posted on Arrowhead’s YouTube channel, www.youtube.com/channel/UCQHIotfBJEP4q58-OTvvnKA.