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New Las Cruces Film Office Director


Amorette Jones, a longtime film industry executive, is the new director of the Las Cruces Film Office, the nonprofit Film Las Cruces (FLC) announced June 26. She replaces Jon Sepp, who was hired by 828 Productions in Las Cruces. Filmmaker Andrew Jara remains as FLC deputy film liaison.

“Jones has previously served in leadership roles in prominent television and film networks, including Starz Entertainment and Artisan Entertainment,” FLC said. “As a leading film industry marketing professional, she has been involved in hundreds of films including serving as the lead marketing executive for the cultural phenomenon ‘Blair Witch Project.’”

“Joining FLC is an exciting opportunity for me to contribute to the continued success and growth of this vibrant film community,” Jones said. “With its rich cultural heritage, stunning landscapes, and 40 percent film incentive, Las Cruces has all the ingredients to attract top-tier productions. I look forward to leveraging my experience, network, and marketing expertise to further elevate the city’s reputation in the film industry.”

Jones’ experience and deep roots in the film industry will help Las Cruces continue its growth as a film production center,” said FLC President Jeff Steinborn, who is also a New Mexico state senator from Las cruces.

“Film Las Cruces is thrilled to have Amorette joining our team,” Steinborn said. “Her broad experience and marketing savvy will be a tremendous asset in continuing to build our reputation as a top film making destination.”

In April, Gov. Michelle Lujan Grisham signed House Bill 547, an omnibus tax bill that included the film tax credit increase, which “will continue to position our community and state as one of the best places to film in the world," said Steinborn, who worked with the New Mexico Film Office, Netflix, NBC, 828 Productions and film industry leaders to craft the legislation, where he successfully championed the increase in the rural uplift film incentive. Visit www.filmlascruces.com.

“Las Cruces has seen continued growth and notoriety in the film industry, being named among the top 10 ‘Best Places to Live and Work as a Moviemaker’ by MovieMaker Magazine,” FLC said.

FLC contracts with the City of Las Cruces, Doña Ana County and the City of Anthony, New Mexico to bring film and television production to Las Cruces and the surrounding area.