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About the time Logan Sage graduated from Centennial High School, he also became a Las Cruces business owner.
On family-owned land just outside the city limits at 3217 El Camino Real Road – his grandparents farmed alfalfa in what is now the parking lot – Sage and partner and close friend Joshua Telles (with the support Sage’s parents and five siblings) opened The Range, a venue for all kinds of events, including live musical performances, plays and musicals, concerts, comedy shows, art exhibitions, weddings, graduations, birthdays, baby showers, craft fairs, fashion shows, fundraisers and more. It also works as a recording studio.
“We’re open to anything, actually,” said Sage, who turned 18 in August.
The space includes an eight-foot by 12-foot stage and indoor seating of up to about 100 and standing room up to about 300, he said. Sage converted it from its most recent incarnation as a jazzercise studio, installing new sound and lighting equipment and other upgrades and improvements.
Sage said he decided to covert the property into a performance and event venue because of “a lack of what I wanted to be happening.” He and Telles opened The Range as “that space to hang out … that place for all ages and all types of events. Building something for the community is really important,” Sage said.
He also wants to book bands and acts traveling between Phoenix and Houston and which could easily play a date in Las Cruces. He’s already booked a band from Vancouver, Canada.
There’s no alcohol served, so kids his age and even younger can get it to enjoy music and other events and activities that might not be able to find anywhere else locally, Sage said. His goal as booking agent for The Range is to include “as wide a variety as I can find,” Sage said. For music, he said, that will include everything from alternative rock to rap. And, he noted that a recent comedy improv show at The Range sold out.
A native of Las Cruces, Sage is a software developer who would like to eventually work for Google. His designs include The Range’s website, and he also has apps in development.
Because he wants to help “get [Las Cruces] on the map” and provide a space for local groups to perform in, Sage said he’ll work with promoters on gate receipts and ticket prices. “We’re opening to seeing what the community wants,” he said. He’s actively looking for bands, theatre companies, comedy groups and others “struggling to find a place to do their event.”
“I’m happy, but I do want to keep doing new things,” Sage said.
His goal is to book an event or performance at The Range every night so he can answer the proverbial question, “What am I going to do tonight” in Las Cruces?