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Las Crucens Are Still Urged to Take the Las Cruces Safe Promise


Las Cruces residents are still encouraged to take the Las Cruces Safe Promise and commit to keeping our community as safe as possible from COVID-19. Their promise can support the success of City businesses.

The Las Cruces Safe Promise is a good-faith pledge that community members can officially make to follow COVID-Safe practices. Everyone who takes the Las Cruces Safe Promise is listed on the City’s website at Las Cruces Safe Promise under the Partners tab. The list is updated regularly as promises are submitted using the online form.

The Las Cruces Safe Promise is to encourage residents, visitors, and customers of Las Cruces to carry out safe practices to prevent the spread of COVID-19 by wearing face masks, socially distancing, and to be vigilant about washing their hands and sanitizing. The actual promise states that:

  • I promise to act as if I carry the coronavirus. 
  • I promise to maintain social distancing of at least six feet. 
  • I promise to wear a face covering, wash my hands, use sanitizer. 
  • I promise to buy from local businesses that also make this promise. 
  • I promise to practice patience, compassion, empathy, connection, respect, and love.

Participation in the promise is a way to show that all individual actions count, and that those who make the promise will keep themselves and others safe to help build and restore consumer confidence that Las Cruces is safe for everyone – including businesses, their employees, and their customers.

“We must remain vigilant in COVID-safe practices to keep everyone healthy and keep the community functioning for success,” said Griselda Martinez, Economic Development Director for the City of Las Cruces.

The promise was developed by the Las Cruces Economic Recovery Board (LCERB), a grassroots campaign that supports New Mexico’s efforts to raise awareness of COVID-safe practices and to rebuild consumer confidence in the community for all Las Cruces businesses. The LCERB is an ad-hoc committee appointed by Mayor Ken Miyagishima, and board membership includes community representatives of businesses, nonprofit organizations, and the Greater Las Cruces Chamber of Commerce.

Las Cruces Safe Promise supports the New Mexico Safe Promise program, designed for businesses. A component of the New Mexico Safe Promise is the New Mexico Safe Certified Program that enables businesses to take specific training on COVID-safe practices and awareness. Upon successfully completing the training, a business because certified and can display this certification for their customers.

The Las Cruces Safe Promise campaign has so far included the use of social media to inform and rally support from City residents. Also, a video with members of the Las Cruces City Council has been produced, as well as radio announcements and decals for local businesses to display who have made the promise.

Anyone who has questions or needs more information may email SafePromise@las-cruces.org.