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Las Cruces workshop teaches participants how to make money with films


LAS CRUCES - The Doña Ana Arts Council (DAAC) is partnering with the New Mexico Film Foundation to present a film business workshop by Ben Yennie of Guerrilla Rep Media of San Francisco on Saturday-Sunday, Aug. 17-18, at the DAAC Arts & Cultural Center in Mesilla. The cost of the two-day workshop is $299.

According to Yennie, “Thanks to changes in technology, anyone can make a film nearly anywhere.  Film Schools can be great at helping you learn how to do it, and there are film programs in every state across the US. Unfortunately, even the best of them tend not to be great about teaching you to make money with films. If you don't live in Los Angeles, it's very difficult to get the information you need, even if you end up being able to make your film.”

With that in mind, the Doña Ana Arts Council and New Mexico Film Foundation are partnering with Yennie so he can work with New Mexico filmmakers individually to help them learn how to make a sustainable career in independent film. In addition to the two-day workshop, attendees will receive downloads of four separate five-hour webinars by Yennie: “Indiefilm Packaging Like a Pro,” “Film Financing FAST!,” “Mastering Movie Marketing” and “Avoiding Distribution Disaster.”  

Yennie has 15 feature film producer credits to his name and is successful in coordinating the funding and distribution of numerous independent films. Yennie officially launched Guerrilla Rep Media in 2014 with the book "The Guerrilla Rep: American Film Market Success on No Budget" that is used as a textbook in 10 film schools and is now in its second edition and audiobook.

He has been featured in CNN Money, The Seattle Film Summit, Indie Film Hustle, The Movie Making is Hard Podcast, The Get REAL indiefilmmakers Podcast, The Filmmaking Sucks Podcast, the Indie Film Academy, the Deseret News, the Film Trooper Podcast, and has been a contributor to indiewire, Hope for Film.com, and Cinesource magazine.

The two-day Film Business Workshop will run from 10 a.m. to 5 p.m. each day, with a one-hour break for lunch. A portion of the $299 registration fee goes to the New Mexico Film Foundation. 

The Doña Ana Arts & Cultural Center is located at 1740 Calle de Mercado in Mesilla.  For information about the workshop or to register, call 575-523-6403 or visit daarts.org.


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