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Make Music Day-Las Cruces (MMD-LC) “is a free, ongoing virtual musical experience on (Sunday), June 21, with music on social-media platforms such as Facebook, YouTube, Instagram and Twitch,” said MMD-LC co-producer David Senk, who added that outdoor events held that day will follow state public health guidelines.
Make Music Day-Las Cruces will begin about 10 a.m. and continue until about 10 p.m., Senk said, and will celebrate both the summer solstice and Father’s Day. Visit at www.makemusicday.org/lascruces and on the MMD-LC Facebook page @Make Music Day Las Cruces for live streaming and online trainings.
The MMD-LC lineup so far includes “amateurs, hobbyists, classic, rock, ska, jazz, folk, native, electronic, latin rhythms, sound art, performance art – very eclectic,” Senk said.
Local musicians scheduled to perform include Shirley Shrimp, Sister Black Lagoon, boB Hull (of Las Cruces Ukes), Singing Out Las Cruces choir, Zuill Bailey, Chris Bereos Haigis, Stoney Blue Fish (rock and indie-rock band writing original music), Randy Granger, Matt Herskowitz (from his studio in Canada), Daniel Sanchez, Morgan Bros, Abby Nayra, Dzaki (an NMSU student singer-songwriter and aspiring musician), Irene Brink, Luis Guerro and The Casual Fridays.
Performers can continue to register for MMD-LC until June 21 at the event website.
“In fact, if you post throughout the day #makemusicday #lascruces, we will do our best to repost on our Facebook page,” Senk said. “This is an immersive experience for all to take part. All skill levels are welcome and encouraged.”
“We are all very honored and excited to present this 40-year-old tradition that started in France as Fete de la Musique to the Las Cruces community,” said Senk. “It is now held on the same day in more than 1,000 cities in 120 countries. We hope that this can bring visibility to the deep culture roots and rich heritage that Las Cruces offers. We strive to bring focus to the history, talent and diversity of interest in music and art in our region.”
Senk is a member of MMD-LC Chapter, along with Logan Sage, who is MMD-LC co-producer and owner of The Range events center; Liz Vega of Visit Las Cruces; Rene Romo from the office of U.S. Sen. Tom Udall, D-N.M.; Las Cruces artist Lisa Carlson; boB Hull; and Neeshia Macanowicz of Shirley Shrimp.
Senk said MMD-LC is part of the Make Music Alliance, based in Brooklyn, New York.
“It is our first year, and we were impacted by COVID-19, so we are working hard to make adjustments and get the entire community involved on very short notice. MMD-LC is an informal organization at this point. We are a group of independent and affiliated local artists, musicians, promoters, producers and arts presenters,” said Senk, who founded Creative Networks, LLC, which he called “a community-focused tech startup.”
One of MMD-LC’s goals in its first year “is to help the city open safely, yet offer an opportunity for businesses to show how they are adapting by engaging with the community using technology and social media to promote and support local musicians,” Senk said.
Local MMD-LC presenters include Dry Point Distillery, Downtown Blues Cafe, New Mexico Vintage Wines and Market, Organ Mountain Outfitters and COAS Bookstore. Presenting sponsors include Udall’s office, Visit Las Cruces, the Doña Ana Arts Council, Creative Networks, The Range, Neighbors Magazine, El Paso Pro Musica and others, Senk said.