The Greater Las Cruces area includes the city of Las Cruces, the villages of La Mesilla and Doña Ana, and the middle third of Doña Ana County, New Mexico. It's located at the intersection of I-10 and I-25, about 45 miles north of the Mexican border, and less than an hour from El Paso, Texas. The metropolitan area's population is estimated to be around 213,849, and it's one of the fastest-growing cities in the US. Making it the second most populated city in New Mexico. The economy is driven by agriculture, aerospace, tourism, and education. The area is home to the White Sands Missile Range, the NASA Test Facility, and New Mexico State University, which has over 20,000 students. With a mild climate with an average of 350 sunny days per year. The January high is 57°F and the low is 21°F, while the July high is 96°F and the low is 62°F.

The Bulletin was founded in 1969 by local resident Ken Dahlstrom. In 2014, the Bulletin purchased Desert Exposure, a monthly southern New Mexico newspaper established in Silver City in 1996. Each issue of the Bulletin includes News, Sports, Opinion, Business, Obituaries, Arts & Entertainment, Religion, Health & Well Being, TV-Entertainment Guide, along with Legal and Classified Advertising. All news, photography and feature content is locally produced. Each month the Bulletin produces The Bottom Line, the official publication of the Greater Las Cruces Chamber of Commerce.