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Burrell hires Emmy winner as PR director


Burrell College of Osteopathic Medicine (BCOM) has hired three-time Emmy News Award recipient Sidney Alvarez as director of public relations and marketing.

“Alvarez will play a pivotal role in enhancing the institution's strategic goals and expanding its brand presence as he fosters collaborative relationships with local and national media outlets,” BCOM said in a news release. “His expertise will be instrumental in planning and executing integrated marketing campaigns, ensuring BCOM remains at the forefront of innovative medical education initiatives.”

Alvarez is recognizable in the Southwest region, locally serving as a reporter and anchor with KFOX-TV and the host of the TV show and podcast “Get Lit With First Light,” BCOM said. Alvarez most of his career in New York City, working as a communications lead and storyteller for the energy sector, BCOM said. He also was the host of the TV show and podcast “Plugged In,” and worked in television news for NBC, ABC and Warner Brothers affiliates across the country.

Alvarez is a multi-Emmy-winning TV journalist and the recipient of numerous communications, video, marketing and content strategy awards and honors. He is a board member of the Public Relations Association of the Southwest and a member of the New York City Press Club and Public Relations Society of America. Alvarez is also a national speaker on brand communications and storytelling. 

"We are thrilled to have Sidney join our college," said BCOM President John Hummer. “His impressive accomplishments and dedication to the art of storytelling will undoubtedly elevate our organization's reputation and impact. We are confident that he will lead our public relations and marketing efforts to new heights, fostering meaningful connections and advancing our mission within the regions we serve."

"I am excited to leverage my experience and expertise to amplify the college's impact and engage with key stakeholders,” Alvarez said. “Together, we will showcase the transformative work happening at Burrell and further strengthen its position as a leader in medical education."

Alvarez holds a master’s degree in media management from Parsons The New School in New York City and a bachelor's degree in communications from the University of New Mexico. 

Established in 2013, BCOM is a four-year, private osteopathic medical school located on the NMSU campus. BCOM has clinical training locations in New Mexico, El Paso, Rockledge, Florida and Tucson.

Contact Alvarez at salvarez@burrell.edu.

Visit www.burrell.edu.