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City of Las Cruces Launches Las Cruces Small Business Continuity Grant Program

Grants intended to help Las Cruces business offset the impact of Covid-19


The City of Las Cruces has launched the Las Cruces Small Business Continuity Grant Program to assist Las Cruces businesses and nonprofit agencies and organizations who have been negatively impacted by Covid-19.

The one-time grants, of as much as $10,000 for qualifying small businesses and nonprofits, are designed to cover costs of business interruption and redesign such as non-owner employee wages, vendor bills, rent, mortgage payments, marketing, outdoor dining expenses, sanitization supplies, personal protective equipment (PPE), and utility costs caused by required city and state closures. Funds have been provided by the federal government through the State of New Mexico via the 2020 CARES Act.

The application process opened Oct. 19, 2020 and closes on Oct. 30, 2020.  Applications will be submitted online through the City of Las Cruces website –
www.las-cruces.org/covidgrant and will be facilitated by the City of Las Cruces Economic Development Department.

According to City of Las Cruces Economic Development Director Griselda Martinez, this program is intended to help reduce the significant, temporary loss of revenue to these qualified businesses during this pandemic, and aid businesses in retaining and paying employees as well as implementing business redesigns to meet state and city health requirements.

“The City of Las Cruces is committed to assisting Las Cruces,” Martinez said. “These funds are intended to provide some measure of assistance and support to businesses keeping their doors open and staffs employed.”

The pandemic has been especially hard on small and local businesses, and the City of Las Cruces has been working hard to assist as much as possible.

“We understand the hardships of the current situation for our businesses,” said Ifo Pili, Las Cruces City Manager. “Small businesses are the lifeblood of our community, and this grant opportunity shows our commitment to assisting them and keeping our local economy strong.”

Las Cruces Small Business Continuity Grants are limited to businesses and nonprofits physically located within Las Cruces. Funds can only be used to reimburse the costs of business interruption caused by required closures or additional costs incurred to meet the guidelines of the Public Health Order, provided those costs are not paid by insurance or by another federal, state, or local program.

Eligibility overview 

  • Maximum of $10,000 for qualifying small businesses physically located within the city of Las Cruces, including for mobile vendors.
  • Business types include C-Corps, LLC, Partnership, Sole Proprietorship, and 501 (C) 3 Nonprofits.
  • Applicants with less than 50 employees on Feb. 29, 2020 are eligible.
  • Applicants must not have made more than $2 million in gross revenue in 2019.
  • Applicants must have had a valid business registration issued by the City of Las Cruces no later than March 10, 2020.
  • Applicants must be willing to provide requested financial information for 2019 and 2020.
  • Applicants must demonstrate financial hardship due to COVID-19.
  • Funds must be used to reimburse costs incurred because of required closures, provided those costs are not paid by insurance or by any other federal, state, or local program.

Eligible business continuity expenses include:

  • Non-owner employee payroll
  • Rent
  • Scheduled mortgage payments
  • Insurance
  • Utilities
  • Installing plexiglass barriers
  • Purchasing web-conferencing or other technology to facilitate work-at-home
  • Personal protective equipment (PPE) and sanitizing supplies
  • Equipment for outdoor dining and operations such as chairs, tables, shades, fences, misting systems, or heaters

To apply for a Las Cruces Small Business Continuity Grant, visit www.las-cruces.org/covidgrant. or for questions, contact the Economic Development Department at 575/541-2425, or covidgrant@las-cruces.org. For other business support programs, please visit www.las-cruces.org/businesssupport.

For businesses in Doña Ana County, contact the Greater Las Cruces Chamber of Commerce at https://www.lascruces.org/cares-act-relief-funds-small-business-grants/.