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Gov. Michelle Lujan Grisham has appointed Visit Las Cruces Executive Director Rochelle Miller-Hernandez to the New Mexico Tourism Commission.
She will be one of seven members on the commission and will be one of two representing the second congressional district, Cody Johnson, communications director of the state's Tourism Department told the Bulletin. In her role, Miller-Hernandez will consider and advice the state regarding the Tourism Department’s programs and services and how the department is investing its time and resources, Johnson said.
Miller-Hernandez has 18 years of experience working in the tourism industry. She has been the executive director fo Visit Las Cruces for five years. Her new role on the commission will be a volunteer position, Johnson said.
Miller-Hernandez also serves on the Friends of the Organ Mountains-Desert Peaks board. She also oversees ¡Mira! Las Cruces, a spring festival dedicated to local culture. She serves on the New Mexico America 250 Commission.
“We’re grateful to welcome Rochelle’s experience and perspective to the Tourism Commission,” said Acting Secretary Lancing Adams. “Her leadership from New Mexico’s second-largest destination will help ensure we better understand the needs and challenges facing tourism development across southern New Mexico.”
“I’m honored to represent southern New Mexico on the New Mexico Tourism Commission. I can’t wait to hit the road, connect with communities across our state, and spark ideas that lead to positive change,” Miller-Hernandez said. “New Mexico’s vibrant cultures, stunning landscapes, and warm, welcoming spirit are unmatched —and I can’t wait to help even more people experience it.”
Miller-Hernandez moved to Las Cruces more than 25 years ago and quickly fell in love with the city and the region, eventually becoming an advocate for Las Cruces and southern New Mexico. Raised in a military family, she grew up experiencing life across the U.S. and abroad, gaining an early appreciation for diverse cultures and communities.
Miller-Hernandez holds a Bachelor of Science in Social Psychology from Park University and a Master of Arts in Education from New Mexico State University.
